Proactive entrepreneurial behaviour, market orientation, and innovation outcomes
نویسندگان
چکیده
منابع مشابه
investigating the impact of market orientation and entrepreneurial orientation on innovation in smes
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One of the emerging research areas in the strategic orientation is how to transfer different orientations from the commercial sector to the non-profit sector. Therefore, the objective of this study is to determine the mediating effect of Learning Orientation on the Market Orientation, Social Entrepreneurial Orientation, and Organizational Performance in the non-profit sector. The data from more...
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ژورنال
عنوان ژورنال: European Journal of Marketing
سال: 2017
ISSN: 0309-0566
DOI: 10.1108/ejm-11-2016-0663